Creative Director Alvaro Beamud Cortés Does It Again

17 03 2010

Creative director Alvaro Beamud Cortés is at the helm of the sleekest fashion magazine in Spain, 5 magazine at only 28 he has a great vision for what is going on in fashion. Alvaro´s eye for detail has enabled the magazine to lead the pack and constantly deliver fashion editorials that convey beauty, style and a fresh point of view–with the newest models in every issue.

Forever the multitasker, Alvaro has managed to juggle parallel lives as the creative director of 5 and as a well travelled photographer. His journeys in Italy and Morocco are a major influence on his work, and it is this creative balance that has allowed him to publish in international magazines: Flair, L´Officiel, Biba and Ponytail–to name a few.check out more about the magazine at

http://www.5-magazine.com

more about “5 Magazine Trailer“, posted with vodpod





_Style: Barcelona Warms Up With MATALAFRIA

17 01 2010

 

 A few weeks ago at FRIO09  I came across MATALAFRIA in Room 17 of Hotel Chic & Basic. The room was jammed packed with girls trying on clothes as the cameras interviewed the man in charge of fashion feeding frenzy going on in the  room.

Matalafria (Kill the cold)  is a  fashion house the specializes in knitwear for both men and women here in Barcelona and with temperatures dipping into the 30’s, Barcelona’s fashionistas have kept warm with the merino and alpaca wool pieces from Matalafria.

_KNITWEAR with a TWIST_

Antonio Calderon and his team of designers are revolutionizing the way knitwear is presented by experimenting with volumetric shapes in a contemporary context.  Each machine is hand calibrated and every step of the process is supervised by Antonio & Co. in an effort to produce limited edition pieces that are both durable and classic.

Apart from having a showroom close to the Mercat Sant Antoni, those outside la Ciudad Condal,  can obtain his one-of a-kind pieces by simply clicking on his e-shop. With an extremely modern take on scarfs and cable knit sweaters;  his accessories have become instantly recognizable  pieces of art hanging from the necks of the girls of Gracia to the skinny pant wearing hipsters of El Raval. Projecting a style that is totally versatile, it is entirely up to the wearer to control  how each piece will be interpreted.

With a colorful vintage campaign that reminds me vaguely of the series MADMEN, Matalafria is well on the way to becoming the talk of town with their original point of view and sense of humor. One part vintage with a touch of irony- Matalafria has caught the eyes of stylists by presenting a tight collection available in red and black for women with a range of darker tones for men. This company is definitely one to watch in 2010.

Click  here to unravel the delicate talent of MATALAFRIA





LE LOOK- Bareclona’s Street Fashion Hunters

21 11 2009
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La rue est dangereusement créatrice *
* Christian Lacroix

“THE STREET IS DANGEROUSLY CREATIVE”                                                                                             -Christian Lacroix 

         While others prefer the high-profile title of “Fashion Cities” such as Milan, Paris and London. Le Look keeps their eyes on the plazas, alleys and bars of Barcelona’s 5 different barrios which make up the mix and match fabric of the city’s  street fashion scene. LE LOOK’s cameras capture hunt down real people- nonconformists that happily mix H&M with Dior and can rock Alexander McQueen with the same ease of toting a 2 euro purse from one of the many vintage stores on Calle Carme. 

 This past Thursday Le Look invaded Vintage Bar in the Borne, and turned the space into it’s very own urban fashion incubator.  The venue which is a great space for parties is divided into several rooms and gives the feeling of stepping into a posh living room rather than a cramped Barcelona bar. Hosted by LELOOK and the folks at Fashionfreax  this event was the launch party for the latest collection of fashion designer and muse  ANNA K.   Normally a party like this would be filled with pretentious fashionistas but the party was incredibly laid back with more people talking face to face rather than into their cell phones.** Special Thanks to our man Martin Hesbert, for  documenting  the night’s vibe.

  DJ Mustache had the sounds in check while VJ Sacha provided the eye candy in the background.However, the cameras were turned on the crowds at this particular party- the dress code on the invite was in bold. The simple instructions printed in 24 font EXTRAVA K.

 

LE LOOK staffers  mingled around the room, picking out the most interesting looks and inviting the guests to strike a pose in front of their impromptu photo studio in the bars foyer.  At midnight, those looks that had managed to raise eyebrows (I am talking about you bearded man in a blue dress)  were invited to hit the catwalk and strut their lelook for cava sipping crowds.  

Barcelona’s  cool hunters, fashion editors, and stylist were out supporting LE LOOK  in full force. 

LE LOOK’s last event back in April made headlines and this seasons party was no different.  Michael Mueller from Barcelona’s MINIGUIDE* , summed it up best… ” It’s nice to see Barcelona finally coming into its own and setting trends rather than following them ”. 

For a  complete look at the parties most fashion forward looks click here 





*Portfolio_ The Intrusive Eye Of Biel Capllonch

21 09 2009

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Fotos by_Biel Capllonch

Barcelona based photographer Biel Capllonch , has been shooting images for nearly 15 years.  His body of work is extensive as it is diverse, he has shot campaigns for Ikea as well as covers for LeCool.  A master of composition, his work leaves you questioning what is at the periphery of his lens.  Both intense and shrouded in mystery his images are quietly chaotic and conceptually well restrained with a calm force of candor for his subjects at hand.

When looking at his images one gets the feeling of being an intruder in a world that only Biel has stumbled upon and one which only he knows what really happened that day. Are we voyeurs? Do the subjects know we are watching? Do they like it? Did we get there to late?

 His photography evokes a certain kind of awkward silence; a journey behind closed doors of the suburban, the glamorous and the elite.  It is a study in human emotion, fears, and the peeling back of veils. Nothing is what it seems. Nothing will ever be same.

TO VIEW BIEL’S WORK CLICK BELOW:
http://www.bielcapllonch.com




Barcelona Fashion Week 2009 _ Miriam Ponsa

9 09 2009

BCN FASHION WeekBarcelona Fashion Week, drew to a close on Friday, after a week of star studded front rows, gift bags, air kisses, and after-parties. The glitterati turned out in full force to support 080 BCN Fashion Week. After the announcement earlier this year to pack up the now infamous Bread & Butter show, and take it back to Berlin, Fashion junkies were in a desperate need for a quick fix. Picking up where Bread & Butter left off BCN Fashion Week is shaping to be a force to reckon with. With the city supporting it’s latest addition to the international scene, 080 has now become the ugly step sister that’s name is on everybody lips. Taking over Pavilion 8, designers for all over Europe showed at the years fashion week all vying for attention in a market dominated by Madrid. One of the most original Catalan designers that Showed this year was Miriam Ponsa. Showing an incredibly minimal and chic collection, her muted tones and ethereal music reflected her collection simply titled :”Les Trementinaires” Inspired by the traveling healers who wandered Europe in the mid 19th Century, these traveling pharmacies became the way to bring medicinal plants to the far corners of the continent. With mint and lavender placed on the first few rows the smell tinted the air already thick in excitement for the latest of Catalan designers whose work as already permeated Japan, Norway, Italy and Saudi Arabia

Runway4

Runway1Runway2Runway5

 

 

 

 

 

 

 

 

 

In continuing with my coverage of up and coming designers, Miriam will be answering some questions next week about her collection and inspiration. So stay tuned.

After a week of wild parties and the stress of designers vying for the public eye one image seemed to sum up the feeling at yesterdays closing.

 

Fashion roadkill